Showing posts with label Marketing and Advertising. Show all posts
Showing posts with label Marketing and Advertising. Show all posts

Thursday, November 11, 2010

Content Recycling: How to Turn Articles into Videos in 5 Minutes

Tame the beast...

Ever feel like all you do is write blog posts for your blog?

And what about making videos, podcasts, etc?

Who has time for that???

Yet all we hear around us is that we need to diversify and produce and publish all kinds of content for all kinds of media to create more targeted website traffic and one way links back to your blog.

That was precisely my sentiment until I learned something that made me realize how easy it was to do all that with just a blog post…


Content recycling is a brilliant concept not talked about enough. Or much at all, I should say.

It never occurred to me until I spent $2K on a traffic generation course. At least, I learned something, right?
So what exactly is content recycling?

Quite simply, it’s taking your blog post and turning it into an article, into a video, into a podcast, into a PDF, into a… I am sure there is something I am forgetting, but you get the point.

Let me show you how simple it is to convert your blog post/article into a video WITHOUT buying into any monthly subscription service that drains your pockets and produces dreadful results.
You, most likely, already have what you need to make this work.

How to Turn Articles into Videos

Friday, October 15, 2010

Every A-List Blogger Has READ THIS


If you don’t know what I am talking about, you are definitely MISSING OUT. Seriously.
But now that you know it, it’s OK…because now you can get in on it by reading this entire post.
Most folks who know anything about psychology are familiar with the fact that there are three major ways to motivate people.

The first two are flattery and inspiration. Both of them can be effectively used in your marketing and advertisement to increase response.

However, that’s not what we are talking about today.
It’s the third method, arguably the most interesting, intricate, and powerful of the three, that I want to bring to your attention.

GUILT.

Guilt via association or lack thereof, to be more precise.

Allow me to explain.

We all want to work with the best and learn from the best.

We also want to be associated with the best.

That’s precisely why you are reading every single word of this post…whether you know it or not.

It’s such a universal truth.

We all want to feel like we belong, like we are a part of the “A-list”. We want to know everything the leaders know and do what they do.

We also want to be associated with the best and be recognized for being associated with the best.
Why do you think so many people flock to celebrities? Why do you think celebrities have such huge entourages?

And why do you think the second you mention celebrity’s name at a party, there will always be someone who says “Oh yeah, I caught a glimpse of her/him on the street once?” Like that’s supposed to make us feel that they are just about related…

Instincts.
It’s almost like we are programmed to belong to anything that we perceive is better than what we are or what we have.

That’s precisely what made you read this post as well. Really.

From the very beginning, from the very title you instinctively wanted to read this article. Why?
Because, first I put a “guilt trip” on you, which caused you to begin reading the post.
Additionally, I removed you from the A-list or the perceived group of leaders, and you didn’t like it.
What is it that they know and you don’t?
You needed to find out.
So let’s go over exactly how I encouraged you to continue reading.

1. I used READ THIS in the title. Even though it’s hidden at the end of the title and still appears to be subtle enough, it caught your wandering eye. Blatant command that’s even SHOUTING at you in all CAPS!
2. “Every A-List Blogger Has READ THIS”. And you haven’t… What does it make you? NOT a part of the group. An outsider. They know something you don’t. Any appearance of your association with them was removed and somewhere deep inside you didn’t like it!
Pretty powerful, isn’t it?
So next time you write a sales letter or an ad, remember that association and guilt are two powerful factors that can seriously motivate your prospects to pay attention… IF you do it the right way.

Permission from
Ana Hoffman

http://www.trafficgenerationcafe.com/

Sunday, August 1, 2010

A Simple Way to Get What You Need—In Business or in Life

By Stacy Karacostas 
July 23rd, 2010 
More years ago than I care to count, I moved from Georgia to Colorado—ostensibly to finish college. Since I needed to pay in-state tuition rates, I had to live there for a year before starting to school.


Having already been a whitewater raft guide on the Ocoee River in Tennessee, it seemed natural to get a job as a raft guide for the summer. Then, in the winter, I figured I could wait tables in a resort town and learn to ski (it’s a rough life…right?).

I had one small problem though…

 I had a dog.
 
Finding housing in a mountain town can be really difficult. And finding housing with a dog can be close to impossible. So, at first I camped out while I searched for a room to rent.

Lucky for me, my Mom came to visit and decided it was high time I found a place.

Then she promptly embarrassed the heck out of me by asking each and every person we ran into if they knew of any place for rent.

I don’t mean asking acquaintances or coworkers. I’m talking about bank tellers, check out girls, random people on the street, the postman…you name it.

Needless to say, I was totally mortified each and every time I heard her utter the words “Let me ask you a question…” in her thick French accent to some total stranger.

I kept begging her to stop until finally she explained her strategy…Something she called the “Three Foot Rule”.

Basically, anytime she needed something, she asked everyone who came within three feet of her if they could help. Or if they knew someone else who might. Until eventually she found what she needed.
Once I realized she wasn’t totally insane I let her keep asking. And you know what?