Tame the beast...
Ever feel like all you do is write blog posts for your blog?
And what about making videos, podcasts, etc?
Who has time for that???
Yet all we hear around us is that we need to diversify and produce and publish all kinds of content for all kinds of media to create more targeted website traffic and one way links back to your blog.
That was precisely my sentiment until I learned something that made me realize how easy it was to do all that with just a blog post…
Content recycling is a brilliant concept not talked about enough. Or much at all, I should say.
It never occurred to me until I spent $2K on a traffic generation course. At least, I learned something, right?
So what exactly is content recycling?
Quite simply, it’s taking your blog post and turning it into an article, into a video, into a podcast, into a PDF, into a… I am sure there is something I am forgetting, but you get the point.
Let me show you how simple it is to convert your blog post/article into a video WITHOUT buying into any monthly subscription service that drains your pockets and produces dreadful results.
You, most likely, already have what you need to make this work.
How to Turn Articles into Videos
“People say that what we are seeking is a meaning of life. I don’t think this is what we’re really seeking. I think what we’re seeking is an experience of being alive.”
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, November 11, 2010
Content Recycling: How to Turn Articles into Videos in 5 Minutes
Labels:
advertising,
Affiliate marketing,
Business,
Communication,
Companies,
home business,
marketing,
Marketing and Advertising,
Search engine optimization,
Website
Friday, October 15, 2010
Every A-List Blogger Has READ THIS
If you don’t know what I am talking about, you are definitely MISSING OUT. Seriously.
But now that you know it, it’s OK…because now you can get in on it by reading this entire post.
Most folks who know anything about psychology are familiar with the fact that there are three major ways to motivate people.
The first two are flattery and inspiration. Both of them can be effectively used in your marketing and advertisement to increase response.
However, that’s not what we are talking about today.
It’s the third method, arguably the most interesting, intricate, and powerful of the three, that I want to bring to your attention.
GUILT.
Guilt via association or lack thereof, to be more precise.
Allow me to explain.
We all want to work with the best and learn from the best.
We also want to be associated with the best.
That’s precisely why you are reading every single word of this post…whether you know it or not.
It’s such a universal truth.
We all want to feel like we belong, like we are a part of the “A-list”. We want to know everything the leaders know and do what they do.
We also want to be associated with the best and be recognized for being associated with the best.
Why do you think so many people flock to celebrities? Why do you think celebrities have such huge entourages?
And why do you think the second you mention celebrity’s name at a party, there will always be someone who says “Oh yeah, I caught a glimpse of her/him on the street once?” Like that’s supposed to make us feel that they are just about related…
Instincts.
It’s almost like we are programmed to belong to anything that we perceive is better than what we are or what we have.
That’s precisely what made you read this post as well. Really.
From the very beginning, from the very title you instinctively wanted to read this article. Why?
Because, first I put a “guilt trip” on you, which caused you to begin reading the post.
Additionally, I removed you from the A-list or the perceived group of leaders, and you didn’t like it.
What is it that they know and you don’t?
You needed to find out.
So let’s go over exactly how I encouraged you to continue reading.
1. I used READ THIS in the title. Even though it’s hidden at the end of the title and still appears to be subtle enough, it caught your wandering eye. Blatant command that’s even SHOUTING at you in all CAPS!
2. “Every A-List Blogger Has READ THIS”. And you haven’t… What does it make you? NOT a part of the group. An outsider. They know something you don’t. Any appearance of your association with them was removed and somewhere deep inside you didn’t like it!
Pretty powerful, isn’t it?
So next time you write a sales letter or an ad, remember that association and guilt are two powerful factors that can seriously motivate your prospects to pay attention… IF you do it the right way.
Permission from
Ana Hoffman
http://www.trafficgenerationcafe.com/
Labels:
blogging,
Communication,
home business,
Literature,
marketing,
Marketing and Advertising,
traffic,
Word search
Sunday, August 1, 2010
A Simple Way to Get What You Need—In Business or in Life
By Stacy Karacostas
July 23rd, 2010
More years ago than I care to count, I moved from Georgia to Colorado—ostensibly to finish college. Since I needed to pay in-state tuition rates, I had to live there for a year before starting to school.
Having already been a whitewater raft guide on the Ocoee River in Tennessee, it seemed natural to get a job as a raft guide for the summer. Then, in the winter, I figured I could wait tables in a resort town and learn to ski (it’s a rough life…right?).
I had one small problem though…
I had a dog.
I had a dog.
Finding housing in a mountain town can be really difficult. And finding housing with a dog can be close to impossible. So, at first I camped out while I searched for a room to rent.
Lucky for me, my Mom came to visit and decided it was high time I found a place.
Then she promptly embarrassed the heck out of me by asking each and every person we ran into if they knew of any place for rent.
I don’t mean asking acquaintances or coworkers. I’m talking about bank tellers, check out girls, random people on the street, the postman…you name it.
Needless to say, I was totally mortified each and every time I heard her utter the words “Let me ask you a question…” in her thick French accent to some total stranger.
I kept begging her to stop until finally she explained her strategy…Something she called the “Three Foot Rule”.
Basically, anytime she needed something, she asked everyone who came within three feet of her if they could help. Or if they knew someone else who might. Until eventually she found what she needed.
Once I realized she wasn’t totally insane I let her keep asking. And you know what?
Labels:
Apartment,
Colorado,
Foot (length),
Georgia,
marketing,
Marketing and Advertising,
Public Relations,
Tennessee
Saturday, July 31, 2010
A Simple Way to Get What You Need—In Business or in Life
By Stacy Karacostas ·
Friday, July 23rd, 2010
More years ago than I care to count, I moved from Georgia to Colorado—ostensibly to finish college. Since I needed to pay in-state tuition rates, I had to live there for a year before starting to school.
Having already been a whitewater raft guide on the Ocoee River in Tennessee, it seemed natural to get a job as a raft guide for the summer. Then, in the winter, I figured I could wait tables in a resort town and learn to ski (it’s a rough life…right?).
I had one small problem though…
I had a dog.
Finding housing in a mountain town can be really difficult. And finding housing with a dog can be close to impossible. So, at first I camped out while I searched for a room to rent.
Lucky for me, my Mom came to visit and decided it was high time I found a place.
Then she promptly embarrassed the heck out of me by asking each and every person we ran into if they knew of any place for rent.
I don’t mean asking acquaintances or coworkers. I’m talking about bank tellers, check out girls, random people on the street, the postman…you name it.
Needless to say, I was totally mortified each and every time I heard her utter the words “Let me ask you a question…” in her thick French accent to some total stranger.
I kept begging her to stop until finally she explained her strategy…Something she called the “Three Foot Rule”.
Basically, anytime she needed something, she asked everyone who came within three feet of her if they could help. Or if they knew someone else who might. Until eventually she found what she needed.
Once I realized she wasn’t totally insane I let her keep asking. And you know what?
An amazing thing happened…
Someone (I think it was the bank teller) did know of a cute little studio apartment that had just become vacant. And best of all, it was dog friendly.
I was blown away!
This became one of my most important and valuable life lessons. I promptly began putting the power of the Three Foot Rule to work for me.
When I moved to Breckinridge that winter, I accomplished the unheard of feat of finding a place to live with my dog by literally knocking on doors. This at a time when people I knew were paying rent for couch, foyer or floor space.
Later, I discovered I could use the Three Foot Rule to find almost anything—business or personal. I’ve used it to find quality printers, graphic designers, event locations, hotels, referral partners, real estate agents—even clients.
How can this rule work in your business?
Here’s a good example…
A skilled copywriter I know had been struggling for a while to build his business. Then, one day recently, he mentioned he was focusing solely on writing Web and print sales letters.
A few weeks later at a seminar, I found a flyer posted looking for a freelance copywriter to write sales letters. I remembered his comment, passed it along, and he followed up.
His first project started a week or so later.
Here’s the email he sent me …
“Yeah, it’s been weird. Ever since I made a conscious decision to go after that kind of work (sales letters), I’ve gotten leads for that kind of work. And it pays to tell people what you’re looking for, too.”
The reality is …it’s not weird at all. It’s just the mighty power of the Three Foot Rule at work.
Ready to try it for yourself?
•First, decide what you need. And be as specific as possible.
•Second, ask everyone you come in contact with (make no exceptions)if they know where you can find or get it.
Entrepreneurs are typically uncomfortable asking for help. And I know this might seem a little weird at first. But just give it a shot. Most people love helping, and are happy to offer advice, recommendations or referrals.
Trust me; once you see the amazing results, using the Three Foot Rule gets easier and more effective. So don’t be shy. Get out there and start asking for what you need.
Because, as my Mom would say, “If you don’t ask, you don’t get”.
Have you ever used the 3-foot rule, or something similar to get what you need? Do you struggle with asking for help? I’d love to know your thoughts on this.
*posted with permission of my friend, stacy
Friday, July 23rd, 2010
More years ago than I care to count, I moved from Georgia to Colorado—ostensibly to finish college. Since I needed to pay in-state tuition rates, I had to live there for a year before starting to school.
Having already been a whitewater raft guide on the Ocoee River in Tennessee, it seemed natural to get a job as a raft guide for the summer. Then, in the winter, I figured I could wait tables in a resort town and learn to ski (it’s a rough life…right?).
I had one small problem though…
I had a dog.
Finding housing in a mountain town can be really difficult. And finding housing with a dog can be close to impossible. So, at first I camped out while I searched for a room to rent.
Lucky for me, my Mom came to visit and decided it was high time I found a place.
Then she promptly embarrassed the heck out of me by asking each and every person we ran into if they knew of any place for rent.
I don’t mean asking acquaintances or coworkers. I’m talking about bank tellers, check out girls, random people on the street, the postman…you name it.
Needless to say, I was totally mortified each and every time I heard her utter the words “Let me ask you a question…” in her thick French accent to some total stranger.
I kept begging her to stop until finally she explained her strategy…Something she called the “Three Foot Rule”.
Basically, anytime she needed something, she asked everyone who came within three feet of her if they could help. Or if they knew someone else who might. Until eventually she found what she needed.
Once I realized she wasn’t totally insane I let her keep asking. And you know what?
An amazing thing happened…
Someone (I think it was the bank teller) did know of a cute little studio apartment that had just become vacant. And best of all, it was dog friendly.
I was blown away!
This became one of my most important and valuable life lessons. I promptly began putting the power of the Three Foot Rule to work for me.
When I moved to Breckinridge that winter, I accomplished the unheard of feat of finding a place to live with my dog by literally knocking on doors. This at a time when people I knew were paying rent for couch, foyer or floor space.
Later, I discovered I could use the Three Foot Rule to find almost anything—business or personal. I’ve used it to find quality printers, graphic designers, event locations, hotels, referral partners, real estate agents—even clients.
How can this rule work in your business?
Here’s a good example…
A skilled copywriter I know had been struggling for a while to build his business. Then, one day recently, he mentioned he was focusing solely on writing Web and print sales letters.
A few weeks later at a seminar, I found a flyer posted looking for a freelance copywriter to write sales letters. I remembered his comment, passed it along, and he followed up.
His first project started a week or so later.
Here’s the email he sent me …
“Yeah, it’s been weird. Ever since I made a conscious decision to go after that kind of work (sales letters), I’ve gotten leads for that kind of work. And it pays to tell people what you’re looking for, too.”
The reality is …it’s not weird at all. It’s just the mighty power of the Three Foot Rule at work.
Ready to try it for yourself?
•First, decide what you need. And be as specific as possible.
•Second, ask everyone you come in contact with (make no exceptions)if they know where you can find or get it.
Entrepreneurs are typically uncomfortable asking for help. And I know this might seem a little weird at first. But just give it a shot. Most people love helping, and are happy to offer advice, recommendations or referrals.
Trust me; once you see the amazing results, using the Three Foot Rule gets easier and more effective. So don’t be shy. Get out there and start asking for what you need.
Because, as my Mom would say, “If you don’t ask, you don’t get”.
Have you ever used the 3-foot rule, or something similar to get what you need? Do you struggle with asking for help? I’d love to know your thoughts on this.
*posted with permission of my friend, stacy
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